UN Volunteers are an international not-for-profit organisation who deploy almost 7,000 volunteers across the globe, to advance peace and development in developing, war torn and disaster struck regions.
In 2015, we began working with UN Volunteers, undertaking a complete brand review before clarifying and refining their branding which had become diluted, under-utilised and contained mixed messages. Our brand repositioning focused on putting the voluteers and their actions at the heart of the organisation. We developed a new logo and tagline, an updated look and feel for their brand communication materials and a brand toolkit to deploy to global teams in the field. We also created their brand book; a strategic guide to enable more senior personnel to better engage with, understand and communicate their brand goals, purpose and messaging.
Since the completion of the work, the new brand and messaging has been launched globally and toolkits deployed, in line with the United Nations’ Strategic Goals. The organisation has also secured several new corporate partners and sponsors.
UN Volunteers brand repositioning
Vicky Kwan and Richard Kelly
RT Brand Communications